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Thứ Sáu, 12 tháng 10, 2012

KIẾN THỨC INTERNET MARKETING: LỰA CHỌN PHẦN MỀM EMAIL MARKETING PHÙ HỢP

Hiện nay trên thị trường có rất nhiều nhà cung cấp phần mềm Email Marketing, cho nên để tìm ra được một phần mềm thích hợp thì cũng phải mất một khoảng thời gian. digitalmarketing.inet.vn xin giới thiệu đến bạn một vài yếu tố cơ bản có thể giúp bạn tìm ra được phần mềm Email Marketing nào thích hợp cho mình

chon-phan-mem-email-marketing
1. Tính năng, giá cả

Bạn có thể sử dụng các phần mềm email marketing miễn phí, và cho dù là phần mềm miễn phí hay phần mềm thương mại thì khi chọn lựa bạn cũng phải chắc chắn là nó đáp ứng được yêu cầu chuyên môn của công việc của bạn. Bạn có thể sử dụng các phần mềm có thật nhiều chức năng trong cùng một mảng công việc, nhưng hãy cẩn thận và kiểm tra kỹ càng bởi vì chưa chắc nó đã là công cụ tốt nhất khi sử dụng vào công việc của bạn một cách chi tiết. Hơn nữa phần mềm có nhiều chức năng thường rất khó sử dụng.

Email marketing được chia ra làm nhiều khâu: thu thập địa chỉ email, quản lý chúng, viết/gửi email và kiểm tra kết quả. Vì vậy tốt nhất là hãy chọn một phần mềm chỉ tập trung vào email marketing.

2. Khả năng tích hợp


Chọn phần mềm email marketing mà có thể sử dụng kết hợp với các phần mềm hay các dịch vụ email marketing khác.

3. Online hay Offline


Chọn phần mềm trực tuyến thì tốt hơn cho bạn. Vì có thể dễ dàng sử dụng trên máy tính hiện thời của bạn cũng như hầu hết các máy tính khác, lý do đơn giản là bạn không hề biết khi nào bạn sẽ phải đổi máy tính. Hãy chắc chắn rằng bạn không cần bất cứ một chương trình hay phần cứng hỗ trợ nào khác để phần mềm của bạn có thể chạy ổn định.

4. Tạm dừng chiến dịch email marketing

Một phần mềm khi sử dụng cho chiến dịch email marketing được đánh giá là tốt khi nó cho phép bạn tạm dừng hoặc ngừng kết nối với chương trình. Có thể trong lần thực hiện đầu tiên bạn sẽ nghĩ rằng điều này không quan trọng, nhưng khi chiến dịch marketing của bạn phát triển, bạn sẽ nhận ra chức năng này quan trọng tới mức nào.

5. Tương lai của phần mềm Email Marketing

Email marketing thì không ngừng phát triển và mở rộng, cho nên phần mềm Email Marketing mà bạn lựa chọn phải có khả năng bắt kịp sự phát triển đi lên không ngừng đó. Đây cũng chính là lý do tại sao bạn nên mua phần mềm từ những công ty chuyên về lĩnh vực email marketing.

Nếu một công ty phần mềm cho bạn dùng thử sản phẩm của họ thì bạn hãy dùng thử. Thời gian dùng thử này sẽ giúp bạn làm quen và xác định xem có phù hợp với bạn không. Bên cạnh đó, bạn cần đọc những bài đánh giá về nhiều phần mềm khác nhau sẽ giúp bạn có được dấu hiệu để tìm ra phần mềm thích hợp mà bạn muốn.

Chúc bạn thành công!

Tag: Email Marketing, Internet Marketing

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